![]() ![]() It’s true that content is the foundation for marketing success, but few organizations are able to fully optimize content creation and track its effectiveness throughout the entire sales process. Solving the Content ROI Conundrum – Ross Graber.There is no shortage of insightful sessions with industry experts at this year’s Summit-the only issue is that it’s impossible to attend them all. ![]() In the meantime, you can get inspired by his incredible recipes. You won’t want to miss Brown’s keynote if you appreciate the relationship between food, science and humor. Brown has written a number of cooking-inspired books, and his newest EveryDa圜ook will be released in September. Nashville is all about delectable, southern comfort cuisine like hot chicken and barbecue, so who better to deliver the Summit’s keynote speech than Alton Brown? If you’re a Food Network fanatic like me, you know Alton from cooking shows like Iron Chef and Cutthroat Kitchen-and know that his scientific approach to culinary exploration makes him the perfect person to introduce the “Art and Science of Intelligent Growth” theme. ![]() Here are a few of our favorite items on the agenda: Seismic is a Titanium Sponsor of the Summit, and it’s safe to say we’re very excited to experience everything that Nashville and SiriusDecisions have to offer. The Summit’s theme this year is “The Art and Science of Intelligent Growth,” and promises to help B2B organizations operationalize growth strategies that align to business goals. We’re just one week away from SiriusDecisions Summit 2016! Next Tuesday, 2500 B2B sales and marketing leaders will infiltrate Nashville for four action-packed days of educational sessions, new research findings and emerging trends, networking opportunities…and probably some BBQ. ![]()
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